The Nine Principles
For years, bootleg copies of Joe Slade White’s “9 Principles of Winning Campaigns” have been passed around among campaign managers, political consultants, and candidates, as an underground classic. Today it’s known among professionals as the groundbreaking guidebook to contemporary campaign media strategy. Now, for the first time, we’re making Joe’s classic treatise on campaign strategy available for download here. Download and read the full 9 Principles of Winning Campaigns.
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