Make the Most of Your Campaign Dollars with State-of-the-Art Voter Targeting
Some consultants buy time as if they were advertising Coca-Cola to every man, woman, and child in America. And end up wasting hundreds of thousands of dollars of their client’s hard-earned funds. We target our buys with precision to reach just the right audience with just the right message at the exact right moment to win.
That’s what allows us to move voters further and faster on budgets that are disciplined and strong.
Today’s media buying world is vastly different than it was just a few years ago. We now have access to superior set top box data that’s matched to a voter file to tell us what voters are watching, when they’re watching it, and the best times to purchase. We analyze this new data with survey data to determine the optimal programming choices.
Our geographic targeting has greatly improved with more and more cable micro-zones allowing us to Targetcast™ to small geographic pockets for a fraction of the cost. And our ability to voter-file target specific voters based on our list-matching or modeling for satellite and digital video allows us to drive frequency to specific voters without wasting money on the voters who we don’t need to target.
What, why, & where are your opponents buying TV and radio? We provide the intel and analysis.
Our competitive analysis and intel is the best in the business. We’ve spent decades building relationships with media reps & stations so that we can get fast, accurate intel on what your opponents are buying and where they’re buying it and what they’re running. This intel and analysis is critical to analyzing your opponent’s strengths and weaknesses and help determine who they are targeting.
Winner of the 2015 AAPC Pollie Award
for “Best Voter-File Matched Advertising”
When it comes to your advertising campaign the whole is greater than the sum of its parts.
We know how to drive new technologies and launch innovative targeting that transforms new media and traditional media into a unified strategy that is more than the sum of the parts.
Online advertising is most effective when it is closely coordinated with a campaign’s overall priorities and message goals. Too many campaigns focus on simply collecting “likes” and adding more “followers” and they overlook the most important innovation in online advertising: delivering persuasive video content to the right micro-targeted voters, with the right message, at just the right moment.
We make sure that all of the elements sing together (broadcast, cable, radio, digital, social, phones, earned media) in a unified and sophisticated message strategy that demands attention to persuade and win.