Joe Slade White
PRESIDENT & FOUNDER
Joe Slade White is recognized as one of the most innovative and successful national media strategists in the country. A 40-year veteran of over 400 political campaigns nationwide, Joe Slade White has compiled a lifetime winning record of over 75%. Clients have included Presidential candidates, U.S. Senators, Governors, Members of Congress, and Mayors, as well as statewide and local initiatives, and Fortune 500 corporations.
In 2014, Joe Slade White was named National Democratic Strategist of the Year by the American Association of Political Consultants (AAPC).
White has served as the media strategist for Vice President Joe Biden for the last 21 years. And he has served as strategist for the national public affairs advertising for AT&T for the past 18 years.
White began his political career at 21, while a senior at Georgetown University, on the staff of Senator George McGovern’s 1972 presidential campaign. His place on the presidential campaign’s traveling staff also earned him a spot as one of the youngest members of President Richard Nixon’s infamous “White House Enemies List.” Joe then served as Senator McGovern’s U.S. Senate Press Secretary, before starting his own company at the age of 23.
Joe Slade White has been awarded by his peers with more “Pollies” (the “Oscars” of politics) for excellence in political television than any other Democratic media consultant. In a study based on the difficulty of consultants’ campaigns, Campaign Magazine named Joe Slade White & Company Inc. as one of the “Four Most Effective Political Consulting Firms in the Country.”
Most recently, White was the successful media strategist behind the remarkable write-in campaign that elected Mike Duggan for Mayor of Detroit. In 2012, he helped elect the only Democratic woman governor in the country, New Hampshire Governor Maggie Hassan. White’s 2010 victory for Illinois Governor Pat Quinn was dubbed the “#5 upset in the country” by Real Clear Politics.
Washington Post columnist Chris Cillizza chose “Kitchen Table” a TV spot created for Joe Biden as one of the five best in the nation. The Washington Post named two of White’s campaigns, for Governor Jennifer Granholm of Michigan and for Congressman Chet Edwards of Texas, as two of the “Ten Best Run Incumbent Campaigns in the Nation.” And Salon.com chose one of White’s TV spots for Granholm, “Twins” as one of the five best TV spots in the country. Granholm won an upset victory despite being outspent by 27 million dollars by her billionaire opponent.
White has been a lecturer at the Kennedy Institute of Politics at Harvard University, and at the Annenberg School of Communications at the University of Pennsylvania, and has appeared as a commentator on politics and media for CBS, CNN, The New York Times, The Washington Post, and National Public Radio’s “All Things Considered.”
White lives outside of East Aurora, New York.