Joe Slade White

To the friends, colleagues, clients of Joe Slade White,

It is with great regret and sorrow that we inform you that our father, Joe, passed away peacefully on May 5, 2021 in Buffalo, New York. To know our dad was to know that he was a man profoundly dedicated to his profession, and who fiercely advocated for every one of his over 400 clients on airwaves across the nation and world. As the author of the political theory, “The Nine Principles,” our father inspired a generation of political consultants of his own. We are proud of our father’s long, successful career and deeply appreciate each of your personal relationships with him through the years. We cannot stress enough how much each of you meant to our father.
Our family has already received an outpouring of support and we appreciate all of the well wishes we have received. A public memorial service will be held in Washington, DC once it becomes safe to do so. If you would like to be informed about the future memorial service, please relay to us your contact information by following the link provided.

Best regards,
The family of Joe Slade White


The Nine Principles

9principliesminiFor years, bootleg copies of Joe Slade White’s 9 Principles of Winning Campaigns have been passed around among campaign managers, political consultants, and candidates, as an underground classic. Today it’s known among professionals as the groundbreaking guidebook to contemporary campaign media strategy. Now, for the first time, we’re making Joe’s classic treatise on campaign strategy available for download here. .





JSW_client_mapVictories from coast to coast

We’ve worked with some of the most respected leaders and fought for some of the most important causes in virtually every state in America and overseas. We pride ourselves on our 75% winning record over 400+ campaigns.

We’ve won for Democratic candidates, ballot initiatives, & public affairs campaigns. We’re at our best when the stakes are high and the odds are long. Want more details?

26 thoughts on “Joe Slade White”

  1. Kate and Noah and the whole JSW family –

    I’m awfully sorry to hear that you have lost your father and your friend and your hero. With best wishes and great hope that, over time, the grief that will at times overwhelm you turns into a stream of warm memories and moments when you see the best of him in yourselves.

    All the best,
    Donnie Fowler
    San Francisco

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  4. It is so shocking and saddening to hear that Joe passed away. We first met in March 1972 while working together on the McGovern campaign. It has been said, “Great artists are not necessarily great people, in fact, the very opposite more often than not.” Joe Slade White was an extraordinary creative innovator and genius – and one of the nicest warmly human people you could ever know. His absence will be a terrible blow to the Democratic Party, but he will also be deeply missed by many as a great friend.
    You can see some of my pictures of Joe from over the years, posted on Facebook at:

  5. For well over a decade, your father played an instrumental role in helping me win re-election in one of the most Republican congressional districts in the nation. Whatever I tried to accomplish in those years in office, including GI college scholarships for every military child in American who has lost a mother or father in service to country, would not have happened had it not been for your father. And, your father taught me that winning elections is not an end to itself, it is a means for making a positive difference to others–it is not even possible to measure how many lives your father benefitted as a result of elections won, but I will be forever grateful for your father, his friendship and the real difference he has made in our world. Former Congressman Chet Edwards, D-Texas

  6. I am so sad at the death of a man who has been my beloved friend since we met in 1971 in the McGovern campaign.

    Joe produced an enormous amount of terrific video in his career. He made a video remembrance of the McGovern campaign and all his colleagues for our 2007 reunion on the 35th anniversary of the nomination and McGovern’s 85th birthday. It was one of my favorites

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