Joe Slade White

To the friends, colleagues, clients of Joe Slade White,

It is with great regret and sorrow that we inform you that our father, Joe, passed away peacefully on May 5, 2021 in Buffalo, New York. To know our dad was to know that he was a man profoundly dedicated to his profession, and who fiercely advocated for every one of his over 400 clients on airwaves across the nation and world. As the author of the political theory, “The Nine Principles,” our father inspired a generation of political consultants of his own. We are proud of our father’s long, successful career and deeply appreciate each of your personal relationships with him through the years. We cannot stress enough how much each of you meant to our father.
Our family has already received an outpouring of support and we appreciate all of the well wishes we have received. A public memorial service will be held in Washington, DC once it becomes safe to do so. If you would like to be informed about the future memorial service, please relay to us your contact information by following the link provided.

Best regards,
The family of Joe Slade White


The Nine Principles

9principliesminiFor years, bootleg copies of Joe Slade White’s 9 Principles of Winning Campaigns have been passed around among campaign managers, political consultants, and candidates, as an underground classic. Today it’s known among professionals as the groundbreaking guidebook to contemporary campaign media strategy. Now, for the first time, we’re making Joe’s classic treatise on campaign strategy available for download here. .





JSW_client_mapVictories from coast to coast

We’ve worked with some of the most respected leaders and fought for some of the most important causes in virtually every state in America and overseas. We pride ourselves on our 75% winning record over 400+ campaigns.

We’ve won for Democratic candidates, ballot initiatives, & public affairs campaigns. We’re at our best when the stakes are high and the odds are long. Want more details?