Why were response ads even more important to master in 2012?

Find out why in Campaigns and Elections Magazine from Joe Slade White & Ben Nuckels.

One of the most repeated ?truths? in politics is that a winning campaign is a?campaign that responds quickly to attacks. But electronic delivery now allows?campaigns to respond faster than ever before with poorly thought-out?responses that will actually lose a campaign.

Given the new reality of Super PACs and outside negative advertising,?response media has become an even more critical skill when it comes to?winning elections. Responding decisively and well isn?t easy, but it can be the?difference between winning and losing. Thanks to the deluge of negative?advertising this year, we found the art of the response became even more?critical. ?Continue reading Joe and Ben?s article at Campaigns & Elections Magazine.