Winner: Reed Award for “Best Public Affairs Campaign” for Successful Effort to Defeat David Beckham’s MLS Stadium Proposal

LAS VEGAS – Joe Slade White & Company took home the Reed Award for “Best Public Affairs Campaign” in the nation in 2014. JSW also won the Reed Award for “Best Spanish-Language Public Affairs Advertisement” for their work with the Miami Seaport Alliance.

Find out more about their successful campaign to defeat David Beckham’s soccer stadium at Port Miami below:

Soccer Superstar David Beckham is used to winning at everything he does. So when Beckham announced he would bring Major League Soccer to Miami ? but only if he and his backers were allowed to build a stadium on Miami?s waterfront ? he assumed he?d get his way. Beckham amassed a gold-standard lobbying team and was assured it was a done deal. With only weeks left, we were hired to defeat Beckham?s stadium proposal in soccer crazy Miami.

?OUTMANEUVERED? shouted the one-word headline on the front page of the Miami Herald next to a photo of David Beckham after the Commission voted 11 to 1 to defeat his stadium proposal. Despite all the arm-twisting and the backing of the Miami-Dade County Mayor, Beckham and his backers were handed a shocking defeat they never saw coming. In just 14 days, we were able to flip the County Commission vote with a carefully executed precision campaign of targeted television, cable, radio, digital, and phones.

We knew we could not be against Major League Soccer in Miami. But research showed we could make the case against Beckham?s stadium location on 3 fronts: increasing already snarled downtown traffic, giving away unfair tax subsidies, and hurting the local economy and jobs by disrupting Port operations for cruise and cargo ships. Facing incredible odds, we were able to defeat David Beckham by carefully targeting each of our core messages to commissioners and moving them one vote at a time.

Watch the spots and read about the strategy from the campaign by clicking this link

Super PACs lying about your candidate? Here?s how to get their ads booted off the air.

Read the latest Campaigns & Elections Magazine piece from Joe Slade White and Ben Nuckels on 3 ways you can get opposing Super PAC ads booted from the airwaves.

Read the full Campaigns & Elections Magazine article here

Super PACs aren?t going away anytime soon, and neither are the sizable advertising budgets many of them wield. But if you?re under attack, there?s good news: You can mess with them.

When it comes to Super PAC advertising, there?s one important thing to remember: Independent expenditure ads are governed by a different set of rules than candidate campaign ads.

Candidate campaigns can just about say anything they want about their opponent, provided the candidate?s image?and in federal races, the candidate?s voice?appear in the spot. Super PACs, however, must be able to prove, or at least substantiate, the claims they make in their ads.

If an independent expenditure ad doesn?t meet that requirement (among others), you can get it pulled from the airwaves. It?s something our firm has done successfully at least twice this past campaign cycle.

Read the full Campaigns & Elections article by Joe Slade White and Ben Nuckels by clicking this link

Reed Awards Winner: “Best Bare Knuckled Street Fight Victory? and ?Most Effective Comparison TV Ad”

Joe Slade White & Company was?honored to win 3 Reed Awards from?Campaigns & Elections?for our TV and digital work to elect write-in candidate Mike Duggan the Mayor of Detroit.

Joe Slade White & Company won awards for ?Most Effective Comparison TV Advertisement,? ?Best Use of Display Advertising? and, along with our friends at?The Mellman Group, ?Best Bare Knuckled Street Fight Victory.?

Watch some of our Award-Winning ads from the campaign here.