Simplify Complex Issues

A bill to deregulate Michigan?s electricity was being fast tracked through the Michigan legislature. Voters really didn?t understand the issue of electricity deregulation as it was far too ?wonky? and complex. Our job was to simplify the message opposing the bill in a memorable way, showing voters why it mattered to them and their families, and driving voters to action.

Despite strong initial support for deregulation our campaign was able to kill the bill in committee. We were able to move Legislators through a carefully orchestrated campaign of television, radio, digital, and phones. Our campaign generated thousands of contacts into legislative offices and blitzed television programming we knew legislators would be watching.