Super PACs aren?t going away anytime soon, and neither are the sizable advertising budgets many of them wield. But if you?re under attack, there?s good news: You can mess with them.
When it comes to Super PAC advertising, there?s one important thing to remember: Independent expenditure ads are governed by a different set of rules than candidate campaign ads.
Candidate campaigns can just about say anything they want about their opponent, provided the candidate?s image?and in federal races, the candidate?s voice?appear in the spot. Super PACs, however, must be able to prove, or at least substantiate, the claims they make in their ads.
If an independent expenditure ad doesn?t meet that requirement (among others), you can get it pulled from the airwaves. It?s something our firm has done successfully at least twice this past campaign cycle.